Dianping & XiaoHongShu Masterclass with Innovative Hub
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Dianping & XiaoHongShu Masterclass with Innovative Hub

Capturing tourist demand in a digital first world.

When
17 March 2026
Where
Lifelong Learning Institute Hall 1 & 2

Masterclass with Innovative Hub on capturing tourist demand through Dianping and XiaoHongShu.

In collaboration with Innovative Hub, the Restaurant Association of Singapore (RAS) explored how F&B businesses can better capture tourist demand in today's digital driven world.

Speakers Mr Li Tianlei from Meituan and Dianping, Ms Melody Wu from Dianping, and Ms Zoe Zuo from Innovative Hub shared valuable insights on influencing dining decisions, boosting brand visibility, and positioning on XiaoHongShu.

The session gave F&B operators a clear playbook for engaging with Chinese tourists and the platforms that shape their dining decisions in Singapore.

From the event

Speakers on stage in front of the Capturing Tourist Demand Through New Digital Platforms title slide
A speaker opening the Dianping and XiaoHongShu Masterclass
A speaker presenting from the lectern to F&B operators
Zoe Zuo of Innovative Hub presenting on XiaoHongShu
A speaker sharing insights on reaching Chinese tourists
A speaker presenting from the lectern at Lifelong Learning Institute
Wide view of the hall as a speaker addresses F&B operators
Audience following a presentation on capturing tourist demand
A speaker addressing a full hall of F&B operators
Attendees sharing a laugh during the masterclass
Attendees reacting to a point made on stage
Attendees chatting during the masterclass
A speaker receiving a certificate of appreciation
Group photo of speakers and attendees at the Dianping and XiaoHongShu Masterclass
Guests arriving at Lifelong Learning Institute for the masterclass
Attendees networking over food after the session
Guests helping themselves to food after the masterclass
Attendees networking after the masterclass
Guests posing for a group photo in the foyer
Attendees posing for a photo after the masterclass
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