In collaboration with Innovative Hub, the Restaurant Association of Singapore (RAS) explored how F&B businesses can better capture tourist demand in today's digital driven world.
Speakers Mr Li Tianlei from Meituan and Dianping, Ms Melody Wu from Dianping, and Ms Zoe Zuo from Innovative Hub shared valuable insights on influencing dining decisions, boosting brand visibility, and positioning on XiaoHongShu.
The session gave F&B operators a clear playbook for engaging with Chinese tourists and the platforms that shape their dining decisions in Singapore.
Capturing tourist demand in a digital first world.
