RAS Website

How to use (10 minutes a week)

Pick your weekly goal (bookings / delivery / new item / hiring).
Choose 3 posts using the Weekly Menu below.
Write captions with the Caption Builder (copy/paste).
Batch-create assets in one sitting (30–60 minutes).
Post + track results in the Scorecard.

✔

Starter cadence (3 posts/week)

1x Signature dish (best-seller)
1x Proof (review / UGC / press)
1x Short video (prep / plating / behind-the-scenes)

Stories: light daily touch (1–3 frames) if possible

Ideas by objective

Bookings (dine-in)

Limited seating / peak hours / set menu
Staff picks / “what to order” guide

Delivery

“Best for delivery” items + travel quality proof
Bundle/meal deal + clear CTA (order now)

New item / seasonal

Tease → announce → social proof
Limited time + urgency

Caption Builder (copy/paste)

✍️

Formula: Hook → What it is → Why it’s special → Proof → CTA

Caption template

Hook: (1 line — curiosity or craving)

What it is: (dish / offer / story)

Why it’s special: (ingredient, technique, value, nostalgia)

Proof: (review snippet / sold out / chef note / UGC)

CTA: (Book / Order / Walk-in / DM / Link in bio)

CTA options (pick 1)

“Book your table: (link)”
“Order for delivery: (link)”
“Walk-ins welcome from (time)”
“DM us ‘MENU’ and we’ll send today’s recommendations”
“Limited slots — book early”

Asset Checklist (so posts look premium)

Lighting: near window light, avoid yellow overhead
Framing: 45° angle for dishes, clean background
Brand consistency: same 2–3 fonts/colors in all story templates
Food proof: steam/sizzle, close-ups, texture shots
One clear CTA (don’t stack too many asks)

4-Week Content Calendar (example table + fill-in)

📌

Use the table below as an example (copy/edit). When exporting as PDF, this reads like a clean worksheet.

Week	Objective	Offer / Focus	Post 1 (Signature)	Post 2 (Proof)	Post 3 (Short video)	CTA
Week 1	Drive dine-in bookings (weekend)	Chef’s special set / limited seats	Hero dish photo + “what to order”	1 review screenshot + customer quote	15s BOH plating / sizzle	Book now / link in bio
Week 2	Increase delivery orders	Bundle / meal deal	Bundle photo + value framing	UGC repost + “best for delivery” note	Packing & travel-quality demo	Order now
Week 3	Launch a new item	Seasonal limited-time dish	Teaser close-up + “dropping soon”	Chef note / ingredient story	Prep sequence (3–5 clips)	Try it this week
Week 4	Recruitment / employer brand	“Meet the team” + culture	Team portrait + values	Behind-the-scenes testimonial	Day-in-the-life montage	Apply / DM us

Weekly notes (fill-in)

Week of:
What performed best (and why):
What to repeat next week:
One improvement to test:

Weekly Scorecard (premium)

📊

These are designed to export cleanly as a PDF worksheet.

Week of	Primary objective	Total posts	Best post (link / title)	Why it worked (your hypothesis)

🧠 Decision for next week

Metric	Result	Notes (what to change)
Saves
Shares
Profile visits
Website clicks / link-in-bio clicks
Bookings / orders attributed (estimate)

Double down:

Stop / change:

One test to run next week:

Content Calendar + Posting System

Quick Navigation

How to use (10 minutes a week)

Weekly Posting Menu (choose 3)

Starter cadence (3 posts/week)

Caption Builder (copy/paste)

Asset Checklist (so posts look premium)

4-Week Content Calendar (example table + fill-in)

Weekly notes (fill-in)

Weekly Scorecard (premium)

🧠 Decision for next week

Content Calendar + Posting System

Quick Navigation

How to use (10 minutes a week)

Weekly Posting Menu (choose 3)

Starter cadence (3 posts/week)

Caption Builder (copy/paste)

Asset Checklist (so posts look premium)

4-Week Content Calendar (example table + fill-in)

Weekly notes (fill-in)

Weekly Scorecard (premium)

🧠 Decision for next week

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