RAS Website

The 3 channels to prioritise first

Google Business Profile (discovery + conversion)
Instagram (discovery + proof)
Email/EDM (repeat customers; you own the audience)

✔

If you’re short on time, do these 3 well before adding TikTok, ads, or influencer campaigns.

Minimum weekly content system (no overwhelm)

1 short video (kitchen/prep/plating)
1 signature dish post (clear CTA: book/order)
1 proof post (review/UGC/press)
Daily Stories: light touch (sold out, vibe, prep)

📌

Rule: Consistency beats intensity. A “small weekly rhythm” wins vs bursts.

Quick checks (are you converting?)

Are your hours, menu link, booking link, and phone correct on Google?
Can a customer understand what you are in one sentence?
Do your posts have a clear call-to-action?
Are you responding to reviews within 48 hours?

What to read next (Pantry links)

To avoid repeating content across pages, detailed guidance lives here:

F&B Marketing in Singapore — funnel, reviews, email, partnerships
F&B Brand Identity & Positioning in Singapore — positioning + tone + brand one-pager

🔄

De-duplication rule: Keep long platform-by-platform playbooks in one place. This page stays as a digital marketing “minimum system” + pointers.