Run F&B digital marketing that drives actual covers, not just likes. Platform strategy for Singapore, content cadence, paid versus organic, and how to measure what matters.
12
min read
Marketing Leads, Owners
Industry Guide
The 3 channels to prioritise first
Google Business Profile (discovery + conversion)
Instagram (discovery + proof)
Email/EDM (repeat customers; you own the audience)
✔
If you’re short on time, do these 3 well before adding TikTok, ads, or influencer campaigns.
Minimum weekly content system (no overwhelm)
1 short video (kitchen/prep/plating)
1 signature dish post (clear CTA: book/order)
1 proof post (review/UGC/press)
Daily Stories: light touch (sold out, vibe, prep)
📌
Rule: Consistency beats intensity. A “small weekly rhythm” wins vs bursts.
Quick checks (are you converting?)
Are your hours, menu link, booking link, and phone correct on Google?
Can a customer understand what you are in one sentence?
Do your posts have a clear call-to-action?
Are you responding to reviews within 48 hours?
What to read next (Pantry links)
To avoid repeating content across pages, detailed guidance lives here:
