RAS Website

How to use (60–90 minutes)

Export a sales report for the last 4–8 weeks.
Fill in the worksheet table for your top 20–50 items.
Calculate contribution margin + classify each item.
Write your action plan (what changes next menu cycle).

Worksheet (fill-in)

Category	Item	Price	Plate cost	CM (Price−Cost)	Qty sold	Total CM	Complexity (L/M/H)	Travel score (1–5)	Class (Star/PH/Puz/Dog)	Decision

Classification rules (simple)

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Set your thresholds using your data:

High popularity: above median Qty sold
High profitability: above median Contribution Margin (CM)

Star: high pop + high profit → feature + protect quality
Plowhorse: high pop + low profit → re-portion / re-price / add-ons
Puzzle: low pop + high profit → rename / reposition / photo / staff script
Dog: low pop + low profit → remove or replace

Action Plan (premium)

Category	Item	Issue	Action	Owner	Due date

Decision ideas by class

Stars

Put top-right on menu; add photo; train staff script

Plowhorses

Reduce plate cost (spec/portion); small price lift (test); bundle add-on

Puzzles

Better name/description; position as “staff pick”; fix menu placement

Dogs

Remove; replace with simpler, higher-margin item