RAS Website

How to use (15 minutes)

Fill one row per promo/item.
Compare contribution before vs after promo.
If it fails the break-even test, change the promo (or don’t run it).

Item / promo	Base price (S$)	Plate cost (S$)	Discount % / $	Commission % (if platform)	Packaging (S$)	Net revenue (S$)	Contribution (S$)	Margin %	Verdict
									Run / Fix / Don't run

Formulas

Discounted price = Base price − Discount
Net revenue = Discounted price − (Commission % × Discounted price)
Contribution = Net revenue − Plate cost − Packaging
Margin % = Contribution ÷ Net revenue

Break-even test (premium)

⚠️

If the promo needs unrealistic volume to break even, don’t run it.

Quick prompts

Will this promo attract NEW customers, or discount existing ones?
Does it shift orders to profitable items (add-ons, drinks)?
Can we narrow the promo to a set of high-margin items only?

Action plan

🧠

One promo to stop immediately:

One promo to redesign (how):
One test to run next week:

Delivery economics: F&B Delivery Platforms in Singapore
Negotiation packs: Negotiation & Commercial Packs