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Start here (2 minutes)

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Best-practice setup for most operators:

Use delivery platforms for discovery
Build a direct ordering link for repeat customers (margin)
Use automated reservation reminders + a no-show policy

Online ordering: the 3 options

1) Delivery platforms (GrabFood / foodpanda)

Best for: discovery and incremental volume.

Watch-outs: commission + packaging + missing items risk.

2) Direct ordering (your site)

Best for: margin + owning customer data.

Watch-outs: you must drive traffic + manage delivery logistics.

3) Hybrid (recommended)

Keep platforms for acquisition, and shift repeat customers to direct over time.

Direct ordering checklist (minimum viable)

☐ Clear menu with best-seller photos
☐ Prep times set properly
☐ Pickup vs delivery rules set
☐ Upsells/add-ons configured
☐ Simple customer support path (WhatsApp/email)

Reservations checklist (reduce no-shows)

☐ Automated confirmation + reminders
☐ Turn times set (lunch vs dinner)
☐ Walk-in buffer (don’t book 100%)
☐ No-show policy for peak periods (deposit / card hold)

Templates (free, export-ready)

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Designed to export cleanly as a PDF worksheet.

No-show policy (copy/paste library)

Scenario	Policy wording	Notes
Simple (starter)	For peak slots, we require a card hold/deposit. Late cancellations/no-shows may incur a fee per guest. (We will always try to re-seat if we can.)	Use for Fri/Sat dinner + PH eves.
Clearer + firmer	For peak slots, we require a deposit/card hold to confirm your reservation. Cancellations within [X] hours and no-shows may incur a charge of [S$Y] per guest. If you’re running late, please call/WhatsApp us at [number] — we’ll hold the table for [Z] minutes.	Make X/Y/Z match your reality.

Go-live checklist (fill-in)

Channel	Template
WhatsApp / SMS	Hi [Name], we’re looking forward to welcoming you at [Restaurant] tomorrow at [time]. If you need to change your reservation, please reply here. See you soon.

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Members get advanced packs to optimise platform commissions and promo controls.

What to optimise weekly

Acceptance rate / prep time (platforms)
Missing item rate + refunds
Ratings trends + response time
Top 10 delivery items still travel well

Backlink: delivery strategy and partnerships live in F&B Delivery Platforms in Singapore.

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De-duplication rule: Keep deep “how to” playbooks inside the canonical pages above. This page stays as a practical setup checklist + key decisions.

F&B Online Ordering & Reservations in Singapore

Start here (2 minutes)

Best-practice setup for most operators:

Online ordering: the 3 options

Direct ordering checklist (minimum viable)

Reservations checklist (reduce no-shows)

Templates (free, export-ready)

No-show policy (copy/paste library)

Go-live checklist (fill-in)

What to optimise weekly

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F&B Online Ordering & Reservations in Singapore

Start here (2 minutes)

Best-practice setup for most operators:

Online ordering: the 3 options

Direct ordering checklist (minimum viable)

Reservations checklist (reduce no-shows)

Templates (free, export-ready)

No-show policy (copy/paste library)

Go-live checklist (fill-in)

What to optimise weekly

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